6 LinkedIn Tips from a Consulting Expert
We recently interviewed Saumya Ganguly from Obligent Consulting. He shared with us some of his favorite business tools but as we got talking, we realized that he had fantastic LinkedIn tips and tricks up his sleeves, so we’ve decided to share the fun with you too.
1. Use LinkedIn to move you towards your next goals, not just to state the past
Many people use LinkedIn as a copy of their resume. But that’s definitely not the only way to use it. LinkedIn can be prospective, forward-looking, and help you build the profile you want for the next career steps you’re aiming for.
When building your LinkedIn profile, keep in mind that your prospective client will look at it thinking “what’s in it for me”. Therefore, craft your summary to answer that question.
If you a looking for a job, then your summary should be a condensed form of your cover letter. If you’re an entrepreneur, your summary should shift to become a condensed form of your sales’ pitch. And if you’re looking at raising money, it should be a condensed form of your pitch to an investor.
2. Your profile should be living and changing as your goals change
Your profile is not made to be static and collect dust. Make sure to keep it current. Publish new LinkedIn posts or add Slideshare links to make it interesting, relevant and up to date.
3. Get cues on your profile image
Your profile image should show someone whom your future clients or employers would want to work with.
Using a tool like Photofeeler can be helpful to get honest feedback on the true “vibe” your profile pic gives away.
4. Use LinkedIn Pulse
Publishing articles on LinkedIn Pulse will help you improve your SEO and rank higher in the Google’s search results. LinkedIn has a powerful algorithm to promote its publishing platform’s content. Use it to your advantage by composing longer articles and respecting SEO rules such as using solid keywords for your industry.
Also, these articles you publish will make your profile more lively and interesting, and can even get you followers.
5. Use LinkedIn as a CRM, with the Notes, Reminder & Tag features
Every LinkedIn profile has a section right below the profile header that has Notes, Reminders & Tags. For solopreneurs especially, this is a goldmine to store user information.
When was the last conversation you had? What was this person up to when you last spoke to them? What’s the name of their spouse, the age of their kids, the new neighborhood they were moving to?
Add details that will make you the perfect conversationalist for your next chat with them. Dale Carnegie talks about the importance of remembering someone’s name. It’s also true about any detail about them. Ask relevant follow-up questions in your next email thanks for these notes.
This is not a birthday reminder but rather a “staying in touch” or “following up on a sale” reminder. Make sure to stay in touch with your most valued contacts by being nudged every month or 3 month to say hello. LinkedIn lets you leave notes on what you should follow-up on.
Classify your contacts with the help of tags. Use existing labels or create new ones as necessary.
So let’s say that I’m doing sales calls, this is how I could use LinkedIn as a CRM:
For everyone that I’ve called, I’ll leave a note in that person’s profile detailing whether I spoke to them, left a voicemail, etc. I’d then use tags to label my contacts as “Not interested”, “Left voicemail”, “Sale lead”. And for anyone with the two last tags, I’d set-up reminders to follow-up with them.
Not as fancy as a real CRM but sometimes, simple solutions can do the trick.
6. Improve your LinkedIn profile by moving sections
Our LinkedIn profiles come with a standard layout order:
- Header: your profile pic, name and title at the top;
- Your work experience;
- Your skills;
- Your languages;
- Your education, etc.
However, what many don’t know is that most of these sections can be moved around.
So if you are a recent grad student with an academic-heavy background and limited work experience, put your education first, then recommendations, skills and put your work experience further towards the end.
Obviously, Saumya still needs to make a living out of consulting so he won’t spill all his beans here. But it’s certainly a decent way to get started and doing this will get you to have a much sexier profile than the majority seen out there!